PapaRecipes

PapaRecipes: from hobby blog to weekly meal planner

We rebuilt the WordPress stack, automated recipe schema, and made mobile cooking frictionless.

Organic traffic+38%

Session duration׳2.1

Challenge

Pages loaded slowly and lacked structured markup, so Google buried the recipes.

Editors had to copy ingredients into multiple layouts, turning nightly updates into a slog.

Launched a modular WordPress theme with cached blocks and Cloudflare image optimisation.

Hooked WP Recipe Maker so nutrition, schema, and shopping lists populate automatically.

Readers save weekly meal plans in under a minute and share them straight to WhatsApp groups.

Editors publish new collections in 15 minutes instead of a weekend of manual formatting.