Global Grill Guide
Global Grill Guide: reviews to weekend shopping lists
We rewrote static articles into comparison flows, calculators, and geo-aware buying guides.
Affiliate conversion+54%
Time on page+47%
- Next.js
- MDX
- Affiliate APIs
- Algolia
Challenge
Readers scrolled long essays and bounced before the recommended gear appeared.
Editors tracked regional pricing in messy spreadsheets.
Approach
Rebuilt content in MDX with component-based comparison tables and calculators.
Synced affiliate APIs and Algolia so visitors see stock and pricing for their region in seconds.
Outcome
Weekend grillers leave with a shopping list tailored to their local store.
Editors update specs once and the tables, calculators, and CTAs refresh everywhere.